Jan 2008
Interview with CEO of HealthDay
01/30/2008 05:06 PM Filed in: Podcast
Dan McKillen is the CEO of HealthDay. This company is a division of ScoutNews, LLC, a Norwalk, Conn.-based news and information company. HealthDay is in the news syndication business.
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Interview with Managers of Greenwich Properties
01/30/2008 05:05 PM Filed in: Podcast
Through careful evaluations, scheduling and managing of a number of maintence and improvement activities - the company has improved and streamlined the job of maintaining one of your major investments, your home. Rob and Don discuss this growing business.
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Interview with Managing Director of Kory/Ferry International
01/24/2008 05:04 PM Filed in: Podcast
For almost 40 years, Korn/Ferry International (NYSE:KFY) has been a leader in executive recruitment, conducting over 100,000 senior-level searches for clients worldwide. Julie Goldberg leads the stamford office.
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Interview with Managers of Exquisite Surfaces
01/21/2008 05:02 PM Filed in: Podcast
Since they opened their doors, Exquisite Surfaces has used these three words to define everything they do. Their mission begins with the meticulous selection of their antique salvaged materials, develops during the creation of their unique hand-crafted and reproduction lines and stands the test of time in the enduring relationships they establish with their clients.
Interview with Founder of Active Work Link
01/18/2008 04:53 PM Filed in: Podcast
Active Worklink provides healthcare professionals, primarily nurses, with relevant, practical and easily-obtainable opportunities in the industry. We provide a hands-on, all-encompassing service and continue to innovate and improve the quality and quantity of opportunities available for all types of nursing professionals.
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Interview with Founder of Active Work Link
01/18/2008 04:46 PM Filed in: Podcast
Active Worklink provides healthcare professionals, primarily nurses, with relevant, practical and easily-obtainable opportunities in the industry. We provide a hands-on, all-encompassing service and continue to innovate and improve the quality and quantity of opportunities available for all types of nursing professionals.
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Match Made in Heaven
01/18/2008 08:53 AM Filed in: Blog
Seth Godin has a great blog on marketing. If you haven't read any of his books on business marketing, you've been missing out. He's on the forefront of what the most effective businesses are doing to grow revenue. In a recent post to his blog he talks about using your website to connect with customers. If your company has a website, read his stuff. He'll help you drive more revenue. Click here to read his posting.
After reading his most recent post, I had a few thoughts. Here's a secret: local businesses have a huge advantage to capture local consumers. I'm sure at some point the big guys will figure something out, but for now the search engines favor a local niche businesses when the consumer is looking for something specific. Try googling "port chester tire repair". You won't get Costco's tire repair service (which is in Port Chester, NY), you'll get a list of local tire repair places. The best part is that you've found exactly what you want in seconds and the business has found exactly what it wants a customer with a need.
Once a local consumer clicks on a site, it better help that consumer achieve whatever they are looking to do. If I click on the link of a tire repair place I don't want a list of every tire that they sell, I want an appointment asap and the site better help me do just that. An effective website isn't about showcasing a business, it's about help the consumer get something accomplished. - Greg Skidmore
After reading his most recent post, I had a few thoughts. Here's a secret: local businesses have a huge advantage to capture local consumers. I'm sure at some point the big guys will figure something out, but for now the search engines favor a local niche businesses when the consumer is looking for something specific. Try googling "port chester tire repair". You won't get Costco's tire repair service (which is in Port Chester, NY), you'll get a list of local tire repair places. The best part is that you've found exactly what you want in seconds and the business has found exactly what it wants a customer with a need.
Once a local consumer clicks on a site, it better help that consumer achieve whatever they are looking to do. If I click on the link of a tire repair place I don't want a list of every tire that they sell, I want an appointment asap and the site better help me do just that. An effective website isn't about showcasing a business, it's about help the consumer get something accomplished. - Greg Skidmore
Interview with Founder of Badolato Tax and Financial
01/17/2008 04:41 PM Filed in: Podcast
Myra Badolato has built an amazing business out of helping small business owners financially succeed. Taking a leap beyond tax preparation she helps businesses grow by understanding their finances.
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Interview with Partner of Corporate Rain
01/17/2008 04:40 PM Filed in: Podcast
As a partner and COO Steve Messere has help this business thrive in a industry cluttered. While its competitors focus of cold calling in volume, this highly skilled team matches executive with executive to get the sale made.
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Interview with Owner of Proposal Pro
01/14/2008 04:37 PM Filed in: Podcast
Judie Eisenberg is the owner of Proposal Pro which provides the writing, strategic consulting, research, reviews, training and proposal management that have helped organizations to win more than $100 million in Government contracts since 1995. www.proposalpro.com
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Interview with Owners of Massage Mavens
01/08/2008 04:37 PM Filed in: Podcast
Katy Schofield and Tim Gemelli are the owners of Massage Mavens. In just a few short years they have built and scales an amazing business. Most importantly they've mastered quality control with tight systems and they've got raving fans as customers.
Interview with Owner of Paul's Marble Depot
01/04/2008 04:36 PM Filed in: Podcast
Paul Adalja started Paul's Marble Depot with idea of finding the best marble from all over the world. To this day he must travel to select the best marble for his client. Listen to this entrepreneur share how he delivers high quality product and service. For more information call (203) 978-0669
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Interview with the President of CT Massage & Bodyworks, LLC
01/04/2008 04:20 PM Filed in: Podcast
Seeing the business basics as well as the health benefits in massage, Tess Abalos wants people to make it a regular part of their lives.
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Interview with Owner of Commcore Strategies
01/03/2008 04:33 PM Filed in: Podcast
Creating a business that fits what you do best in life is extremely rewarding. Learn how Karen Berg started her communications company and how she's put her unique talents to work for her corporate clients.
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Interview with Owner of eScholar
01/03/2008 04:28 PM Filed in: Podcast
Shawn Bay took his experience with data warehousing he had gained in the corporate world to start his own company. eScholar is tackling the educational worlds data problems and driven to help educators. Learn how this entrepreneur took a corporate product and successfully delivered it the academic world. www.escholar.com
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