May 2008

Love of Business is Contagious

I recently spoke with an entrepreneur who owns a successful retail wine business. Just from the expression on his face, I could tell that he loves what he does. He exudes passion for wine and has the knowledge to help his customers make informed purchases. This knowledge was not gathered by sitting at a desk, or reading a book. Rather, it came from his extensive travels. To understand his products, he actually visited the vineyards and regions that produce his wine, in so doing developing a deep appreciation for each wine's unique character and history. He exemplifies the entrepreneurial spirit by going beyond mere salesmanship to truly master all aspects of his business. Furthermore, he freely and gladly shares his passion with his customers. Even if you are not an oenophile, you can't help but admit that his love of wine is contagious. - Liz Kopyscinski